Deer Valley Resort

Agency: Carousel

Client: Deer Valley

Project: AOR | Year-round brand support

Creative leads: Andy Quirk, Bill Sager

  • Seasonal campaigns

  • Expanded Excellence brand messaging and web content

  • Website refresh

  • Seasonal paid social and pmax

  • Print, digital, OOH ads, banners, and marketing

Expanded Excellence

Expanded Excellence is an expansion project years in the making, producing an additional 3,700 acres of skiable terrain that makes Deer Valley one of the largest ski resorts in North America.

The challenge was to parse through development plans to create brand messaging and web copy that informed, excited, and resonated with both Deer Valley guests and Park City locals.

Seasonal messaging

Lodging refresh